Strategic Management and Decision Making for the Textile Firm

This research report is on strategic management issues in the textile or fashion industry. I decided to focus on the luxury industry and the aspects of product development, technology management, market and marketing, pricing, quality, and HR issues. This research report explores the challenges that major luxury retailers have faced pertaining to these aspects and strategies that can overcome these issues. Furthermore, it explains how these issues need to be addressed to cater to a population with growing spending power- Generation Z.