This project’s end goal was to create an integrated marketing campaign for the annual Nordstrom Anniversary Sale, that targets Generation Z men. The elements of this project include building a consumer profile, creating a marketing agency with its own branding, and completing three creative executions to be used in the campaign.

With a group of three of my peers, we created our brand Megaphone Marketing Group which carried out a social media campaign including an Instagram story post, a TikTok post, and a podcast ad. We centered this campaign around our celebrity, soccer player Christian Pulisic. We were able to present our IMC campaign to representatives of Nordstrom.